typecast (someone) as (something)

Translations
закрепить за (кем-то) определённую роль
The director typecast him as the villain in every movie.
Режиссёр закрепил за ним роль злодея в каждом фильме.
Definitions
To assign a person to a particular role or identity, often based on stereotypes or preconceived notions, rather than their actual abilities or characteristics.
Words
typecast

verb
типизировать